Identity & brandmarks

I have a deep affinity for helping businesses create their identity. First, I brainstorm and sketch various ideas, and refine them based on target audience and brand personality. My approach is singularly simple, I gravitate toward concepts that are memorable, versatile, & relevant. I prefer to work first in black & white to ensure that a logo works in its plainest form before exploring color & dimension. Here is a collection of logos I’ve created over the years.