Email Transformation

Created a brand-new email channel team to redefine how we designed & delivered email. Achieved significantly improved engagement and an elevated, consistent look & feel in the channel. Additional team: Chi Nwosu, Art Director; Ashlee Piper, Copy Director; Zach Stemerick, Art Director; Amy Wilschke, Sr. Copywriter; Kat Bremhorst, Sr. Copywriter; Judi Riley, Sr. Designer.

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Through simplification, personalization, regular testing and AI tools, we:

  • Increased open rate by 34%

  • Increased CTOR (effectiveness) by 23%

  • Lifted sales by $29M

  • With Phrasee AI tool, open rate increased even more, roughly 15% 

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